OUR STORY STARTS WITH A HERO
Long before this company was built, our founder was answering a different kind of call — as a first responder on 9/11. Those experiences shaped everything that followed: the value of service, the power of community, and the importance of starting each day with purpose.
But more than anything, he was inspired by the people who showed up — the ones who ran toward danger, stood shoulder to shoulder, and kept going long after the headlines faded. He saw their grit, their heart, and yeah — how much coffee it took to get through the long days and longer nights. So he set out to build a brand that honored that spirit. Not just the uniform, but the mindset.